| Definition | ||
---|---|---|---|
Demographics | Â | Â | Â |
 Gender | Biological sex | ||
 Age | Length of time in years that a person has lived | ||
 Education | Level of schooling from which one graduated | ||
 Occupation | The primary type of employment one is currently engaged in for livelihood | ||
 Marital status | Whether one is currently in a married relationship | ||
 Number of household members | The total number of family members currently residing together | ||
 Monthly household income | The aggregate total of the monthly earnings of all household members | ||
 | Items | Source | Cronbach’s α |
Food literacy | Â | Â | Â |
 Knowledge | How much do you know about each of the following items? traditional food certification; Korean industrial standard mark for processed food; hazard analysis critical control point; country of origin; certified organic; geographic indication; traceability; good agricultural practices; genetically modified organismanimal welfare certification | Choi et al. (2010) |  |
 Attitude | 1. I tend to consider calories and nutritional content when I eat food. 2. I try to eat the five basic food groups in every meal for nutritional balance. 3. I eat a variety of foods for proper nutrition. 4. I eat lots of vegetables, fruits, and whole grains. | Song and Yoo (2008) | 0.702 |
 Behavior | Have you purchased foods with the following indicators within the past year? traditional food certification; Korean industrial standard mark for processed food; hazard analysis critical control point; country of origin; certified organic; geographic indication; traceability; good agricultural practices; animal welfare certification | Choi et al. (2010) |  |
Intention to pay a higher price for healthier food | Are you willing to pay a higher price for healthier food? | Â | Â |